We Assist Co | Digital Marketing
After building the We Assist Co brand, website and digital assets, it was time to embark on some effective digital marketing and lead generation. Focussing on SMM and PPC campaigns, the results have been incredible.
We developed two online marketing campaigns, one through Facebook/Instagram (SMM) and then a keyword focused Google Ad (PPC).
We began with the design of the banner ad for social media. We created the ad graphic to be in-line with We Assist’s brand guide, utilising custom graphics (made by us!) and illustrations of manufacturing and supply chain. We then wrote the copy for the ad and launched it across Facebook and Instagram. We used very specific targeting across multiple Australian states, to initiate website traffic and web-form entries directly through the site.
We then launched a Google ad, with heavily researched, specific keywords to maintain a CPC (cost per click) as low as possible, whilst remaining the top pinned site for eco-friendly design and manufacturing.
We have closely monitored the results of each campaign using our Facebook Pixel data, Google Analytics and Google Tag Manager. This has allowed us to make continuous adjustment to the campaigns, ensuring the CPC is low and leads keep flowing in!
- Facebook / IG Ad Graphic Design
- Ad Copywriting
- Detailed Targeting & Execution through Facebook Ads Manager
- Google Ad Keyword Research
- Google Ad Copywriting
- Google Ad Detailed Targeting