The Locker | Branding & Graphic Design
Our creative team had a lot of fun with this project. Create an entire new brand for a funky, underground cocktail bar, with no limitations!
It’s not often we get to let our creativity flourish in its entirety. Usually the business we’re working with already has a vision of what they want their brand to be. When we had the opportunity to re-brand an old-run down bar in Melbourne’s CBD, we pounced at the opportunity! And boy, the owner was extremely happy with the results!
We began by developing a concept for the bar, which would eventuate to its new name. Being a cozy underground spot, with no windows and funky metal/industrial features, we landed on ‘The Locker’. We took inspiration from old-school American school lockers, creating an awesome, cool, funky and underground theme for the venue.
We incorporated logo’s, design mockups, typography guidelines and a visual brand guide to assist in the venue’s development. We created visual assets, including bran-new menu’s (with a curated drinks list), social media content and much more.
We did this in conjunction with a full venue refurb, including lighting, sound, bar, painting, and the list goes on.
We really did do it all!
Branding & Graphic Design
- Entire Brand Guide
- Logo & Visual Asset Suite
- Menu Graphic Design
- Visual Assets
- Social Media Content